Making television news
Lion attacks, vintage car crashes, celebrity kissing, talking ants, personality disorders, and a cheetah that runs really fast. These are some stories from a week of TV news.
I am trying to make the news. As a ’struggling artist’, the potential national audience of millions should be able to boost my exhibition sales. The concept is not new. I am no avant-garde. Damien Hirst has featured prominently in the British press with his sliced up cows, shark tanks and diamond skull. Hirst has mastered his media.
The diamond skull made the front page of every London newspaper after it sold for £50 million to a mysterious consortium. It was the highest price ever paid for an artwork by a living artist. Hirst himself was rumoured to be member of the mysterious consortium. He bought his own artwork. I don’t have the cash to take on his record, but I do have the time to spend a week watching television news to see what sort of stories make the cut.
The easiest route to make the ABC news at seven o’clock is to be elected to Federal Parliament. Three out of the five lead stories that ran during the work week starting September 7 were focused on the Government. McGurk and a school bus crash were the other two. I suspect getting into politics could take some work, although this hasn’t stopped Berlin artist Philipp Ruch from moving in on the scene, he established the Centre for Political Beauty and staged some press conferences outside the Reichstag that made headlines. That is another key to making the ABC news. Press conferences. A podium is essential. Press conferences also need showbags. There is not much zing in a lonely little press conference that doesn’t come with some sort of report.At the ABC you would be hard stuck to find a news bulletin that didn’t feature the phrase ‘a new report’.
The ABC featured a story on ‘a new report’ released by the oft-quoted KPMG Partner, columnist for the Australian and best selling author Bernard Salt. Although for news brevity he is a demographer. The ‘new report’ that the ABC featured from Mr Salt revealed that new technologies allow people to work from home. The research by Mr Salt was reduced to a couple of vox pops that included ‘you can check your Blackberry after dinner’, although the ABC has made it clear that Mr Salt did undertake research. He was shown near a podium and in front of a screen that had graphs on it. Mr Salt is available for further speaking engagements and booking enquiries can made on his website which describes him as ‘one of Australia’s best communicators’.
It was wise that the ABC featured ‘one of Australia’s best communicators’ to translate these difficult concepts. It is no easy feat to distill new research from a new report into a sixty second news story. A new report is usually more than a couple of pages. Otherwise it is a press release. The ABC perseveres though, using microscopes and lab rats to illustrate the new research being undertaken by Australian scientists.
The commercial networks also use animals to illustrate and report breakthroughs. Channel Nine revealed that a Cheetah named Sarah from Cincinnati zoo is faster than Usain Bolt. The groundbreaking story was sparked by a press release from the zoo, and thanks to the vision the zoo supplied, the story made the news. Channel Ten stepped it up with the big cats and included a lion attack. A British reporter said ‘it was worth it’ after being mauled by a lion in its cage. Channel Seven kept it cute, but a little creepy, with a Melbourne dog breeder who sleeps with the ashes of a past show dog winner. SBS was fur-free and instead featured a ‘new report’ released from the public relations department of Turin University that revealed that ants may be able to talk to each other with their own ant language.
The stations don’t limit their interest stories to the animal kingdom, they do try to broadcast stories with a distinctively human interest. Love and lust being the most covered. The ABC revealed that a record number of Australians tied the knot on the lucky day 09/09/09, while Nine featured George Clooney rejecting the passionate proposal of a kiss from a man in his boxer shorts. Machines that go boom, or crash, are also a favourite. SBS did a story on the world’s biggest weapons fair that showed a ‘James Bond style’ speed boat. The SBS report used the same words to describe the boat that were originally published in the press release by the manufacturer XSMG World. Channel Nine also showed some magnificent slow motion crash test footage provided by the Insurance Institute for Highway Safety, an ‘independent, nonprofit, scientific, and educational organization’ funded by US car insurers. The footage showed a 1959 Chevrolet Bel Air smashing into a 2009 Chevrolet Malibu. The footage came with a ‘new report’ from the Insurance Institute for Highway Safety which revealed that modern cars are safer than vintage cars.
If I am to make the evening news, I need to put together an art show that features a variety of news worthy elements, the most important being a new report. The new report will need to be accompanied by colourful vision which should include zoo animals. These zoo animals need to be fast, faster than a Chevrolet, and they need to be monitored by people in lab coats. The people in lab coats should stand near a power point presentation with a graph on it. It would be beneficial if the people in lab coats were introduced by a celebrity, but if that is difficult to find, a politician will do. The politician should then be kissed by a fan. The fan could be a robot, or at least be using some sort of advanced technology such as a Blackberry. The new report should reveal something that everyone expected was true, is in fact, true. If I can’t convince the television networks to attend the show’s opening and press conference, I should video it myself, on a mobile phone, and then supply the shaky footage directly to the networks accompanied by the report, and a press release, but the press release should actually be called a ‘research snapshot’ because I am sure journalists don’t just pump out press release for news. They pump out ‘new research.’
*The week of evening news started on the 7th September, 2009









